1. The Winter Festival 2024, held at Ar Ground, Lammual, from 14th to 21st December, was a grand celebration that brought together the people of Mizoram and tourists from across India and beyond. This week-long event was a blend of cultural, musical, and culinary festivities that highlighted the vibrant heritage and progressive spirit of Mizoram.Winter Festival 2024 was held not only at AR Ground, Lammual but also at Hmuifang Tourist Resort and Reiek Tourist Resoret. This festival was organized by Tourism Department, Government of Mizoram and curated by Mark Advertising (Event Management and OOH Advertising).
  2. The festival featured a dynamic lineup of different activities each day with concerts organized on each night where renowned local artists performed each evening, attracting massive crowds. The music ranged from traditional Mizo songs to contemporary EDM and pop performances, appealing to diverse audiences. The Winter Festival, 2024 opening night where the sensational Youth Icon Top 10 had a concert. The inauguration of the festival was held on 16th December 2024 where the Hon’ble Minister of Tourism, Govt. of Mizoram was the Chief Guest .On the 21st December for the closing of the Winter Festival 2024 an international artist, Secondhand Serenade concert was also held successfully.
  3. An estimated 80,000 people attended the festival over the week with 10000-20000 visitors on each days during 14th – 21st December 2024. Visitors included residents of Aizawl, people from neighboring states, and even international tourists.The event celebrated the unique culture of Mizoram while incorporating modern elements, fostering a sense of unity and pride among attendees. Social media platforms were flooded with praise, with attendees lauding the organization, entertainment, and overall experience. The media, especially the Winter Festival 2024 Instagram account had a reach of 3.2 million, which we believe, proves the success of the event and the account still has a view of 3.1 million even after the festival has concluded. The Festival was broadcasted live on Mizoram Tourism YouTube account as well as Mark Advertising YouTube account every night except on ticketed events and Arm Wrestling which was telecasted live as pay per view by ZONET Cable Network.